PM 및 서비스기획/영문버전

What is a ‘Product Manager’?

327로이 2023. 1. 16. 10:00
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기획하는 족제비 / insta@ 327_pm

Intro

Hi I'm Roy and 25ys. Working as a junior Product Manger in Korean start-up. I will write some articles for archiving my study and experiences. This article is going to tell you about 'Definition of Product manager' and 'What makes PM will be better'. If you wanna give me some feedbacks about this articles or your opinions, please give it comfortabley. I will glad to hear that:), thx.

 

What is a ‘Product Manager’?

A product manager is a professional role responsible for the development and delivery of a product within an organization. The product manager is responsible for defining the features and direction of the product, and for ensuring that the product meets the needs of the market and the customers. The product manager typically works closely with a cross-functional team, including engineers, designers, and sales and marketing staff, to ensure that the product is delivered on time and to the required specification. The product manager is also responsible for gathering and analyzing market and customer feedback, and using this information to inform product strategy and decision-making.

 

What makes a product manager be better? (7 roles)

There are several qualities that can make a product manager more effective in their role:

 

1. Strong leadership skills: A product manager should be able to lead and motivate a cross-functional team towards a common goal.

 

2. Strategic thinking: A product manager should be able to develop a vision for the product and a roadmap to achieve it. So I read books for Strategic thinking such as Mckinsey books. I will wirte some articles several methologies haha.

These are Mckinsey books what I read.

맥킨지 문제해결의 기술
맥킨지식 사고와 기술
맥킨지식 전략 시나리오

 

3. Analytical skills: A product manager should be able to gather and analyze data to inform product decisions. We can use some tools for analytics such as SQL, Python. And also it would be better how to make visualization. I recommend tools for visualization such as Data Studio in Google or Tableau.

[Sample image] SQL test in Programmers
[Sample image] Data Studio in google the Data visualization tool

4. Communication skills: A product manager should be able to effectively communicate the product vision and strategy to both internal and external stakeholders.

 

5. Collaboration skills: A product manager should be able to work effectively with a diverse range of people and teams. i'm using tools such as Notion, Jira, Figma for collaborating with stakeholders.

[Sample image] Figma of the project that I led.

 

6. Adaptability: A product manager should be able to respond to changing market conditions and customer needs.

 

7. Passion for the product: A product manager should be passionate about the product they are working on and be able to inspire that passion in others.

 

Conclusion

In conclusion, a product manager plays a crucial role in the development and delivery of a product within an organization. Effective product managers possess a combination of leadership, strategic thinking, analytical, communication, collaboration, adaptability, and passion for the product. These qualities enable the product manager to lead a cross-functional team towards the successful development and delivery of a product that meets the needs of the market and customers.

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